Content strategy and UX need to work together for an optimal website and brand performance.
Here’s are some tips and user experience tools to combine the two in an unbeatable combination that will enhance your website immediately:
- Always Plan Ahead: Always think about your audience needs first. Who are they, how do you plan to target them, and how you can make your content extremely buyer-focused.
- Remember, a customer at different stages of the buying process is going to have completely different needs, so the content that you provide for each buying stage should be distinct and specific – doing so will greatly improve user experience.
- Design Your Content Well: What your content communicates it critical, as is readability and usability.
- If the font for your content is too small, big, bright, or light, your reader won’t be able to extract any of its valuable meaning
- Content that loads too slowly (think large image files and running to many applications) may frustrate the user. This breaks the process of consumption, and they may click off of your content without completing the action you intended for them.
- Check for broken links as to ensure valuable information is efficiently provided to the reader, and make sure to break up giant lumps of text. Without subheadings, the user won’t be able to scan the content, will feel completely overwhelmed, and jump ship early.
- You want to make sure you are creating content that is both high quality and is laid out/designed well–it’s crucial for a solid user experience.
- Make People Love Visiting Your Site: The goal of a great content strategy is to encourage more people to read your content, and to drive traffic to your site. The end hope is to increase conversions and sales.
- In addition to making sure that your content is engaging and easy to read by designing your content well, you also need to make people love visiting your site by creating the best overall user experience possible.
Small things like making sure your logo is clickable (to your homepage) create an easier way for the user to navigate back and somewhere else on the site.
That means you have to make sure that content is findable from your website’s homepage. Style your main links properly, and make user tasks straightforward and simple.
I hope you find this information helpful…see you on the next topic